THE ROLE OF TRENDS IN GUIDING THE DEVELOPMENT OF TOURISM AND HOTEL INDUSTRIES IN THE 21ST CENTURY
J.Ruszkowski *, **
Silesian School of Economics and Languages Marketing Department
K. Kotra
School of Banking in Poznan Campus Faculty in Chorzów – Poland Poznan, Poland
ISSN 2078-6441. Вісник львівського університету. Серія географічна. 2013. Випуск 43. Ч. 2. с. 105–115 Visnyk of the lviv University. series geography. 2013. Issue 43. Pt. 2. p. 105–115
Abstract
New and dominant trends in the world’s tourist market are determined by economic factors as well as by the outcomes of recent political changes. This is particularly true about Europe, the largest tourist market throughout the world, which has seen significant developments (e.g. the collapse of the totalitarian Soviet bloc, the democratization of societies in the former communist countries, the formation of the European Union, etc.). The changes have led to the globalization of tourism supply and demand based on the ongoing integration of new countries and entire regions into the international tourist market. The paper aims to highlight the impact that these developments have had on defining tourism development trends in the 21st century, and to demonstrate how tourism products are used to meet customers’ motivations, needs and expectations. The first part of the paper discusses the leading trends and their role in guiding the development of world tourism. The final section focuses on the megatrends that have emerged in the 21st century (especially international) tourist industry.
Keywords: tourism and hospitality market, new developments in world tourism, new trends and directions in tourism and leisure industries, UNWTO megatrends by 2020
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