أثر التفكير الإستراتيجي والإبداع التنظيمي على عوامل الجذب السياحي في محافظة ديالى

أثر التفكير الإستراتيجي والإبداع التنظيمي على

عوامل الجذب السياحي في محافظة ديالى

أطروحة مقدمة إلى

مجلس جامعة سانت كليمنتس University Clements St 

وهي جزء من متطلبات نيل شهادة الدكتوراه 

في اختصاص إدارة – سياحة وفنادق

من قبل الطالب

عبد الكريم ياسين أسود الفارس العزاوي

بإشراف

الأستاذ المساعد الدكتور

حسين عجلان حسن

1434 هـ - 2013 م 

الخلاصة 

  تلقي هذه الدراسة الضوء على أهمية كونها تمثل واحدة من محاولات البحوث التي تسلط الضوء على أهم المشاكل والصعوبات والتحديات التي تواجه النشاط السياحي في واحدة من محافظات العراق ألا وهي محافظة (ديالى). وتجدر الإشارة هنا إلى أن الباحث قد اعتمد مسألة السياحة على المستوى الجزئي، وليس الكلي، من خلال محاولته الميدانية لتشخيص تأثير المتغيرات الأكثر أهمية التي من الممكن أن تؤثر في تنشيط مناطق الجذب السياحي في المحافظة المعنية، خاصة وأن هذه المحافظة قد حظيت بوجود عناصر الجذب السياحي المتمثلة بالعناصر الطبيعية والمادية والبشرية والثقافية والتي من شأنها أن تسهم بهمة وبنشاط كبير لتحقيق التنمية السياحية مغامر على مستوى المحافظة سواء استخدمت واستثمرت هذه العناصر بكفاءة، من خلال تفعيل وسياقات العمل القيادة الإدارية على أساس تصورات الأبعاد الإستراتيجية التنظيمية والإبداعية في مجال النشاط السياحي. وبناء عليه ، كان الباحث شخص في وقت مبكر، وفرت هذه المكونات، على الرغم من أنها لم تستغل أو تستثمر في علمية سليمة وكان من المفروض (وفقاً لخطط استراتيجية) لأنه يجعل أدائها الوظيفي والتنظيمي في تحقيق التنمية السياحية بالشكل المطلوب والمنشود. حتى في إطار هذا النشاط في هذه المحافظة التي تعاني من مشاكل تقليل فعاليتها وإضعاف أدائها ودورها في النشاط الاقتصادي والثقافية والاجتماعية على مستوى المحافظة.

ملخص الرسالة 

  تبرز أهمية هذه الدراسة في آونها إحدى المحاولات البحثية التي تسلط الضوء على أهم المشاآل والتحديات التي تواجه النشاط السياحي في أحد محافظات العراق وهي محافظة (ديالى). ويجدر الإشارة هنا إلى أن الباحث قد تبنى موضوع السياحة على المستوى الجزئي وليس الكلي، من خلال محاولة ميدانية لتشخيص أثر أهم المتغيرات التي ممكن أن تؤثر تأثيراً فاعلاً على عوامل الجذب السياحي في المحافظة المذكورة، سيما وأن هذه المحافظة تتوافر فيها مقومات الجذب السياحي المتمثلة بالعناصر الطبيعية والمادية والبشرية والثقافية والتي من شأنها أن تساهم 19 وبشكل فاعل في تحقيق تنمية سياحية مقدامة على مستوى المحافظة فيما إذا استخدمت واستثمرت هذه العناصر بشكل كفؤ ، وذلك من خلال تفعيل سياقات العمل الإداري القيادي المبني على التصورات الإستراتيجية والأبعاد التنظيمية والإبداعية في مجال النشاط السياحي. وعليه فأن الباحث قد شخص مسبقاً، إن هذه المقومات رغم توفرها إلا إنها لم تستغل أو تستثمر بشكل علمي سليم ولم يخطط لها (وفقاً لخطط إستراتيجية) بالشكل الذي يجعل أدائها الوظيفي والتنظيمي في تحقيق التنمية السياحية بالشكل المطلوب والمرغوب. لذلك ظل هذا النشاط في هذه المحافظة يعاني من مشاآل تقلل فاعليته وتضعف أدائه ودورة في النشاط الاقتصادي والثقافي والاجتماعي على مستوى المحافظة.

St Clements University

The Impact of Strategic Thinking

and Organizational Creativity on

Tourist Attractions in the

Province of Diyala

A thesis submitted to the

Council of St Clements University as part requirements of

the Doctoral requirements in the jurisdiction of Hotel &

Tourism Administration

The student

Abdulkareem Yaseen Aswad

Supervised by

Dr. Hussein Ajlan Hassan

2013 AD Diyala 1433 AH

Chapter One:

 The first chapter Contains on research methodology and discussion of previous studies, which can be summarized in the research problem related in the governorates of Iraq in general, including the Diyala province has an abundance of natural ingredients, material and human and cultural support to the process of sustainable tourism development, but these elements did not work or are published in accordance with a strategic plan and organizational performance is characterized by creativity to show outstanding tourist activity. Research, one of the attempts that seek to shed light on the most important problems and obstacles facing the tourism activity in Diyala province. And tourism resources available in the province of Diyala, of tenets of natural, human and material collectively represent the elements of an important tourist attraction. And the lack of management thinking and strategic vision so that they are able to tailor the creative and organizational performance in this sector institutions and its various activities. Making there is a correlation relationships, causal relationships and relationship studies using description analysis based on data and information, refer to the relevant sources. Since the thesis tourist exclusively in Diyala province ( as geographical area ) as a place for the purposes of analysis through the collection of data from various sources put a default form for the study and move on to a discussion of the previous studies, which include studies of Iraq and the Arab world, has helped to benefit include Find some sources and scientific references. 

Chapter Two: 

 This chapter contains the concept of strategic thinking and the main dimensions in the origin and evolution in the level of human ability historical stages from primitive times to the birth of the valley civilizations of Mesopotamia and Greece and the Romans and the emergence of the Pharaonic civilization of the Nile Valley. After growing strategic thinking with the industrial revolution is moving towards the establishment of industrial enterprises and make it work. And crystallized as a scientific subject taught in several universities and institutes in the last decade of the twentieth century. It is characterized by activity stages passed through a phase of initial understanding and development of the logical and the stage of excellence simple then act Institutional addition to the entrances of strategic thinking in the region like intrance leadership and strategic decision and who cares about the field of cognitive and determined stages of the decision-making first determine the resolution and the development of decision and choose the resolution wiser planning being a stage analytical programmed within the strategic decisionmaking processes and add entrance for being chaotic is not subject to the programmed operations and structured, followed by the entrance of the diverse operations and scientific entrance called Analytical entrance or entrance convergent then the entrance, the highest levels of creative evolution that has reached the entrances to the study of strategic thinking. The division of opinions into categories in the policy-making organization for future prospects of long-term ability to deal with organizational phenomena and future phenomena and in line with the nature of work in the tourist activity to include a range of capabilities like prediction in future and transpires and telepathy and intuition and physiognomy and insight . The creative thinking includes thinking at the time and thinking with recognition systems. In terms of creativity and nurture characteristics and development stages called free improvisation and creative ability.

Chapter Three:

  This chapter contains the concept of tourism and factors of its inception, evolution and types who meet the tourism from the perspective of economists, sociologists and scholars of law and the difference between a tourist and tourism point of view of scientists different in determining the time and place and means of transport and its impact on tourism income from revenue derived from foreign currencies and its impact on the balance of payments. Determinants of the daily deal of tourists, including the general level of prices and the length or short duration of stay, and a way of life according to the tourist place material in addition to the expenses of others calculated by tourists. And profiles historical origins of tourism and factors of development when I started craft and profession but has become an industry have to keep it away from the primitive times, Central and Renaissance era after the industrial revolution and the modern era and the most important thing occupies the advantages and characteristics and factors emergence of tourism and development. In raw material and natural places attraction for tourists places decade tourism non-natural (man-made) and labor in the field of tourism and travel patterns according to the criteria types of tourism according to the model school Spanish, French, and economic importance of the tourism industry and its role in providing job opportunities and their impact in creating the kind of economic balance and the distribution of income and the general level of prices. With the impact of indirect and multiplier for tourism and its involvement with industry and consulting, agriculture and transport sector. And awareness of tourism and marketing mix and promotional health and the environment in accordance with the UN measure of sync with the political and security environment. And appears in the action plans for countries most revenue of hypocrisy and a reception for tourists and planners to manage the services and benefits created by marketing.

Chapter Four: 

  Is the study of the reality of the components of the tourism industry in the province of Diyala, a study partly from the College within the limits of the Republic of Iraq from its inception, and its evolution from 1940, which authorizes the establishment of tourism areas in the whole of Iraq to industry tourism product of land and climate, water, cover it and an abundance of wildlife in addition to the pillars archaeological and shrines and religious sites for the whole of Iraq and Diyala province. With the role of the Tourism Authority of different classification activities and the development of competencies and participate in the conferences and the work on the development of tourist areas and to encourage and promote tourism and tourist services. Development of human resources and creative energies and the quantity and quality of the caliphate. With geographical and historical description of Diyala province, in terms of percentage and important content of the archaeological sites guestrooms (766) archaeological site on a map cursor and religious attractions and heritage fields and the most important industrial activities. Major transportation routes and internal and external with the outside world was based on the vision of the proposed strategy for the development of tourism in the province of Diyala in many ways the most important of a proposed model for the development of tourism on the level of Diyala province, in the framework of the preparation of local politics at the level of the provincial council that tourism activity can not stop at a particular sample lie so activity. And taking specific policy term describes the functions and responsibilities of ( the province ) for Tourism Advisory Board is responsible for the planning and development of tourist areas. 

Chapter Five: 

  Is applied in the analysis of side effect relationship and the link between the dimensions of strategic thinking and organizational creativity and tourist attractions in the province of Diyala. The description and analysis of the study variables to the first hypotheses impact of tourist attractions in the province dimensions of strategic thinking for the management of tourism enterprises and the second tourist attractions in the province organizational dimensions of creativity and the third hypothesis dimensions of strategic thinking and the dimensions of the elements of organizational creativity attractions. Taken from the questionnaire (39) question presented to the eight arbitrators to confirm the sincerity of the measuring instrument study virtual honesty and structural stability of the measurement tool results in the extraction of 112 questionnaire distributed according to the statistical methods (Cronbach). Analysis of the link and effect relationship between the dimensions of strategic thinking and tourist attractions in Diyala province, according to tables for each element of the spreadsheet and calculated in the extraction results. And factors related to maintaining internal and external factors. After generation of new ideas and organizational culture, motivate and encourage innovations and down to the conclusions is to analyze the theoretical side and the results applied according to the conclusions of (8) points to recommendations based on the ideas and propositions theory in the classroom in the form of recommendations contain (17 points) capable of developing and promoting the tourist industry.

Abstract: 

  This study highlights the importance of being a research attempts that shed light on the most important problems and challenges facing the tourism activity in one of the provinces of Iraq, a province (Diyala). It should be noted here that the researcher has adopted the issue of tourism at the micro level, not the total, by trying to field to diagnose the impact of the most important variables that possible that affect active on the tourist attractions in the province in question, especially since this province where there elements attractions of natural elements , material and human, cultural and that would contribute to and actively to achieve tourism development enterprising at the county level whether used and invested these elements efficiently, and by activating the work contexts administrative leadership based on perceptions strategic dimensions organizational and creative in the field of tourism activity. Accordingly, the researcher had someone in advance, provided these ingredients, although they have not been exploited or invest in a scientific sound was planned (according to the strategic plans) as it makes its functional and organizational performance in achieving the development of tourism in the form required and desired. So under this activity in this province suffering from problems reduce its effectiveness and weaken its performance and its role in economic activity, cultural and social at the county level . 

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